Privacy Policy

Collection and Processing of Personal Data

We collect and process personal data when you visit our website or contact us via various communication channels. Personal data refers to any information relating to an identified or identifiable natural person, such as name, address, email address, IP address, etc.

Data Collection When Using the Website

When you access our website, we automatically collect data transmitted by your browser. This data includes:

• IP address
• Date and time of access
• Name of the accessed webpage
• Referrer URL (the previously visited page)
• Browser type and version
• User's operating system
• Inventory data (e.g. name, address)
• Contact data (e.g. email address, phone numbers)

This data is used for statistical purposes and to improve our website. The data is not linked to any specific individual.

Collection of Personal Data for Contractual Processing

To provide paid services, we request additional data, such as payment information, to fulfil your order. We store this data in our systems until the legal retention periods have expired.

SSL Encryption

To protect the security of your data during transmission, we use current encryption methods (e.g. SSL) via HTTPS.

Newsletter

Based on your explicit consent, we will regularly send you our newsletter or comparable information via email to the address you provided.

To receive the newsletter, providing your email address is sufficient. The data you provide when subscribing to the newsletter will be used exclusively for this purpose. Subscribers may also be informed by email about circumstances relevant to the service or registration (e.g. changes to the newsletter offering or technical issues).

A valid email address is required for effective registration. To verify that the subscription was made by the owner of an email address, we use the "double opt-in" procedure. This involves logging the subscription, the dispatch of a confirmation email, and receipt of the corresponding response. No additional data is collected. The data is used exclusively for newsletter delivery and is not shared with third parties.

You may revoke your consent to the storage of your personal data and its use for newsletter delivery at any time. Each newsletter contains a corresponding link. You can also unsubscribe directly via this website or inform us of your request via the contact options listed at the end of this privacy notice.

Contact Form

If you contact us via email or contact form with any queries, you are giving us your voluntary consent for the purpose of establishing contact. A valid email address is required for this, to assign the enquiry and respond to it. Additional data is optional. The data you provide is stored for the purpose of processing the enquiry and for possible follow-up questions. Once your enquiry has been dealt with, the personal data will be automatically deleted.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files stored on your computer, which enable an analysis of your website usage. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. However, due to IP anonymisation being activated on this website, your IP address will be shortened by Google within EU member states or other parties to the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

On behalf of the website operator, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

The purpose of data processing is to analyse the use of the website and compile reports on website activity. Based on the use of the website and the internet, further related services will then be provided. Processing is based on the website operator's legitimate interest.

Data Deletion

Data processed by us is deleted or restricted in accordance with Articles 17 and 18 of the GDPR. Unless otherwise specified in this privacy policy, stored data will be deleted once it is no longer necessary for its intended purpose and no legal retention obligations apply. If data cannot be deleted due to legal obligations, it will be restricted in its processing, meaning it will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

According to legal requirements in Germany, personal data must be retained in particular for the following periods: 10 years under §147 (1) AO (for tax-relevant documents) and 6 years under §257 (1) HGB (for commercial correspondence and other business-related documents).

Provision of Contractual Services

We process inventory data (e.g. names, addresses, and contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 (1) lit. b GDPR. Input fields marked as mandatory in online forms are required for contract conclusion.

As part of the use of our online services, we store the IP address and the time of each user action. Storage is based on our legitimate interests as well as the users’ interest in protection against misuse and other unauthorised use. This data is generally not shared with third parties unless it is necessary to assert our claims or there is a legal obligation under Art. 6 (1) lit. c GDPR.

Reach Measurement with Matomo

For the reach analysis provided by Matomo, the following data is processed on the basis of our legitimate interests (i.e. interest in analysing, optimising, and economically operating our online offering as per Art. 6 (1) lit. f GDPR): the browser type and version you use, your operating system, your country of origin, the date and time of the server request, the number of visits, your length of stay on the website, and the external links you clicked. The user’s IP address is anonymised before it is stored.

Matomo uses cookies that are stored on the user’s computer and enable an analysis of the use of our online offering. Pseudonymised usage profiles of users may be created from the processed data. The cookies are stored for one week. The information generated by the cookie is stored only on our server and not shared with third parties.

Changes to Our Privacy Policy

We reserve the right to adjust this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, for example, when introducing new services. The new privacy policy will apply to any future visits.

Questions for the Data Protection Officer

If you have any questions about data protection, please email us or contact the person responsible for data protection in our organisation:

Organisation
711rent Service GmbH

Represented by
Irma Kersten Wendler

Data Protection Officer
Michael Semmler, Senedo GmbH

Data Protection Enquiries
datenschutz@711rent.com